Veduta Residences is not an ordinary gated community. Its structure, location and exquisite architecture is aimed at a very select audience with very different lifestyles. Such features make this condominium complex a unique development in the region, bringing not only new residents from the interior, but also from the capital.
Since 2016 Veduta Residences has been hiring the services of the MADiS GLOBAL, which has allowed it to achieve many significant results. In 2017, a new website was launched, fully modernized. Since then, thanks to Digital Marketing they have stood out.
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In 2018, Veduta Residences recorded 11,872 visitors from organic traffic, representing an impressive increase of 1408% compared to 2015. This significant growth highlights the success of targeted SEO and content strategies.
By 2018, the number of visitors driven by sponsored links reached 15,900, marking a substantial 196% increase compared to 2015. This demonstrates the effectiveness of carefully planned paid advertising campaigns.
Traffic from Google Display surged to 23,636 visitors in 2018, a staggering 2491% increase from 2015. This result showcases the impact of strategic visual advertising and display network optimization.
Social media efforts yielded 7,298 visitors in 2018, an astonishing increase of 3604% from 2015. This result reflects the power of engaging content and targeted social campaigns in driving traffic.
Veduta Residences experienced 11,872 visitors from email campaigns in 2018, a 1408% rise compared to 2015. This growth underscores the importance of personalized and well-executed email marketing strategies.
Between 2015 and 2018, Veduta Residences saw a 126% increase in potential buyer proposals, accompanied by a 46% decrease in investment. This reflects the optimization of resources and the efficiency of targeted marketing approaches.
Given a complete strategy, well designed and customized according to the needs of Veduta Residences, the results peaked in 2019.
After a period of understanding by all audiences, buying behavior and extensive testing in digital marketing, the 2019 campaign began with one goal: focus on sales.
For this, the strategy became robust with rich content on social networks, flow of personalized emails by interest, paid media on Google, major portals and social networks and brand support with articles on influential websites.
With an investment of 38 thousand, 6 months of campaign and 2300 leads generated, Residential Veduta earned 15 million in home sales.
The success of the project is such that it reflects in many details. In marketing automation, for example, in addition to recording high message delivery rates, the actions of Digital Marketing team had results well above average.
The purpose of Veduta Residences was clear. Show what it really meant to live within its structure and thereby improve sales results, goals that perfectly match the purposes of attraction marketing.
When it comes to a niche market, our Digital Marketing team had a big challenge. More than ever, it was necessary to create a personalized strategy, based 100% on the different lifestyles that this audience reaches.
To ensure the project objectives were met, MADiS GLOBAL team explored the entire digital marketing environment until it found the best optimization. A Complete Digital Marketing service was done by MADiS GLOBAL with long-term planning and delivered an impressive result to client.
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