Through a strategic marketing and repositioning plan, Genacol achieved remarkable growth, solidifying its presence in Brazil.
From a Stagnant Brand to a Market Leader in Brazil
Genacol was a global success, but its sales in Brazil were struggling. The solution? A complete repositioning strategy to connect the brand with the right audience and accelerate its growth.
A Global Leader Struggling to Succeed in Brazil
Despite being a market leader in over 50 countries, Genacol lacked traction in Brazil.
With no clear positioning and no localized strategy, sales remained stagnant.
Rebuilding Genacol’s Presence in Brazil
To turn things around, we developed a comprehensive strategy that included:
In-depth market and consumer research
New annual marketing plan
Optimized pricing strategy
Expanded distribution to increase volume
Revised institutional communication
Segmented strategy for different audience groups
In-depth market and consumer research
New annual marketing plan
Optimized pricing strategy
Expanded distribution to increase volume
Revised institutional communication
Segmented strategy for different audience groups
A New Positioning for a New Audience
We identified three key customer profiles: seniors, high-performance athletes, and people seeking better quality of life.
We launched personalized campaigns for each segment, highlighting the product’s unique benefits with clear and persuasive messaging.
To enhance credibility, we reinforced Genacol’s reputation with the statement: "A success in over 50 countries", emphasizing the product’s quality and effectiveness.
Sales Skyrocketed, and the Brand Was Repositioned
The result? Genacol finally conquered Brazil. And your brand can grow exponentially too.
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increase in sales in just 6 months
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growth in brand awareness in Brazil
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conversion rate with personalized campaigns
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expansion in distribution, with new points of sale and strategic partners
+0%
increase in sales in just 6 months
+0%
growth in brand awareness in Brazil
+0%
conversion rate with personalized campaigns
+0%
expansion in distribution, with new points of sale and strategic partners
